Out of the millions of product photos listed on Amazon, getting yours seen can be an outstandingly difficult task. And that’s unless you know how to photograph in the right manner.
When uploading photos to Amazon, you can’t just post anything to grab people’s attention. There are certain rules set by the company that you will need to follow for each of your product photos. Namely, pornographic photos and any human discriminating imageries are not allowed.
According to research, customers judge and make decisions on buying the product primarily because of the photos. The specifications of the product come last.
In this article, we are here to help our audience by talking about the data they need to know for getting their photos accepted on Amazon. We will be discussing the important amazon product image requirements. In case you require photo editing services for eCommerce, more specifically for Amazon, consider checking our site.
Technical Requirements
Before getting into more depth, let’s talk about the technical details of Amazon’s requirements. These are the rules that need to be followed precisely.
Save this part of the content for rechecking when you are about to enlist your products on Amazon. If these requirements are not followed, you won’t be able to upload your photos.
- Image Size: The images cannot be smaller than 500px. Amazon recommends the dimension to be more than 1000px on at least one side. The range allowed for uploading are from 500px to 10,000px for one side. This is extensively large, but for optimal output, we recommend 2560px of width.
- Image Frame: Unless it’s a lifestyle product photo, the product needs to cover 85% of the frame. Having it to 100% will get it rejected. Therefore, try to balance and see if it looks nice.
- Backdrop Color: Although other sites allow colored backgrounds, Amazon only lets white background to be used. They have even set a specific white color to be used, that is Pure White. In the RGB value, it will be (255, 255, 255).
- File Formatting: For images, Amazon only allows 4 formats. These are TIFF, JPEG, GIF, and PNG. In case you are wondering, don’t upload PDSs, EPS, or AI.
- Color Mode: RGB and CMYK are allowed. No grayscale or B&W. Also consider using sRGB. It will ensure the colors are compatible with web use.
- File Naming: The final step before uploading the product image is naming it. This naming part is important as Amazon uses it to manage their catalog, hence, making mistakes in this step will not allow your products to be uploaded.
The first part needs to be the product identifier, such as the Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC. This will be followed by a period (.) and the extension of the image. Example: B8745988493.png.
Take advantage of the resolution
Amazon allows for images to be very high resolution, although compressed, but still decently viewable. Just because they accept images with just 500px width, doesn’t mean it has to be that way. Customers will judge the quality of the product by zooming into the image, and you need to make sure the products looks crisp and high-quality.
The zooming tool available on the site is pretty effective, products can be zoomed in very closely. The higher the image quality will be, the better will be the zoom quality. Therefore, make sure while editing, all the minor issues are removed, otherwise, it would be clearly visible.
Make use of Infographics
Infographics are a great way of instantly grabbing an audience’s attention. Make sure not to overwhelm using too much text, instead focus on the imagery. Add small chunks of necessary text where needed. And the text should be about important details of the product.
Whatever text you decide to use, make sure it addresses the following questions: why should customers buy this product? What problems does it solve? Why is it better than the competitions? Also, consider learning about the color theory, it will serve you really well in both photography and editing.
Properly portray the product’s size
Don’t leave potential customers hanging by giving numbers of the product size. Not everyone is good with mathematics, and not everyone will be able to properly assume what the product will look like in reality using the dimension numbers.
For products such as dresses and small wearables, try to show how the product looks in real life by having a subject wearing it, or by including an object as a prop that is easily identifiable to the audience for reference.
Add lifestyle images
People generally like to assume how the product would look like in regular use. A lifestyle product image is a great way of doing it. This also helps to increase sales by being an important deciding factor for purchasing. If the product is something like a showpiece, try to portray it inside a well-decorated room that goes really well with the product’s aesthetics. If it is wearable, hire a professional model for the task.
Whatever you do, make sure to put the product into focus rather than other non-related things. Photographers often makes mistake by taking photos of beautiful background that distracts from the main purpose, which in this case is portraying the product.
Videos for more conversion
Although this article is about optimizing the images, videos are something that can’t be ignored. Videos are arguably the most effective way of increasing your chances of getting sold. People can get furthermore details than they would normally anticipate. You will have higher scopes of showing creativity and the real quality of the product. Many professionals make use of this advantage and are certainly getting the results. Another thing to keep in mind, if you are deciding to use videos, make sure to add more information in a short video. People will ignore if the video is too long or boring. Quickly get to the point.
Final Thoughts
It can be very tricky to get your images properly set up with Amazon’s guidelines at the beginning. But as you progress through the process by following all the steps, quickly you will grasp the idea and skills required to prepare professional images. Amazon wants professional works to be portrayed, therefore, by following their rules you are making yourself capable of doing those professional tasks, and will certainly serve you in our next project.
